Chevy BrightDrop Strategy: Deep Discounts and the RV Range Extender Dilemma
General Motors is aggressively repositioning its BrightDrop electric commercial vans under the Chevrolet brand, utilizing significant price incentives to capture market share. While the platform is expanding into the recreational vehicle sector with Entegra, the reliance on gas-powered range extenders highlights ongoing challenges in heavy-duty electrification.