Chevrolet

Company

Last mentioned: 2d ago

Timeline

  1. Model Year Release

    Expected delivery of the 2026 Entegra and rebranded Chevy BrightDrop units.

  2. Entegra Partnership

    Details emerge regarding the Entegra Electric Class A Motorhome using the BrightDrop platform.

  3. Chevrolet Integration

    GM announces BrightDrop will be folded into the Chevrolet brand for better market reach.

  4. BrightDrop Launch

    GM introduces BrightDrop as a standalone commercial EV brand.

Stories mentioning Chevrolet 1

Electric Vehicles Neutral

Chevy BrightDrop Strategy: Deep Discounts and the RV Range Extender Dilemma

General Motors is aggressively repositioning its BrightDrop electric commercial vans under the Chevrolet brand, utilizing significant price incentives to capture market share. While the platform is expanding into the recreational vehicle sector with Entegra, the reliance on gas-powered range extenders highlights ongoing challenges in heavy-duty electrification.

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